Qame
Qame is a gamified marketing platform that helps brands run quizzes, events and reward-based campaigns. I worked on shaping key product flows across campaigns, live event participation and sponsor-facing reports, making the experience easier to understand for both users and brands.
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Work Info
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Role:
Product Designer
Platform:
Mobile App, Landing Pages, Dashboards
Industry:
Gamified Marketing
Timeline:
May 2025 – May 2026
Focus:
Campaigns, Quests & Reports
Team:
Founder, Product Team, Developers
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Overview
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Making campaign participation easier to follow
Problem
The product had to serve two sides at once: users needed a simple and motivating way to join campaigns, while brands needed clear data about engagement, answers and campaign performance.
Design Focus
I focused on simplifying the campaign journey, clarifying event participation and making sponsor reports easier to scan and understand.
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Decisions
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Shaping the Core
The hardest problems appeared where campaign rules, rewards and data met. I focused on simplifying those moments without removing the information users and sponsors needed.
01
Progressive Campaign Flow
Problem:
Campaigns combined entry rules, points, time limits, questions, attempts, participant thresholds and rewards. Showing everything at once could make the experience difficult to enter.
Decision:
I separated the journey into clear stages: understanding the campaign, reviewing key conditions, answering questions and reaching a result. Supporting details stayed available without competing with the next action.
Why it mattered:
Users could move through the campaign with less uncertainty, while the rules, reward logic and final outcome remained clear.
02
Purposeful Quest System
Problem:
Profile quests, brand missions and other point-earning actions served different goals, but could feel like one long list of unrelated tasks.
Decision:
I grouped quests by purpose and made the required action, reward and completion state visible at a glance. Profile quests supported richer user profiles, while mission quests introduced smaller brand-related actions.
Why it mattered:
Each quest felt more intentional, helping users understand what to do, what they would earn and how the task connected to their progress.
03
Actionable Sponsor Reports
Problem:
Sponsors needed more than participant totals. They had to understand campaign performance, completion, retries, audience patterns, winners, rewards and withdrawals without reading disconnected data.
Decision:
I grouped sponsor reports around three questions: how the campaign performed, how users behaved and what happened to the rewards. Related metrics were placed together with clearer hierarchy and labels.
Why it mattered:
Sponsors could scan what happened, identify drop-offs and understand reward outcomes without working through raw data.
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Highlights
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Across the Product
A quick look at the wider product areas I contributed to, beyond the core design decisions, from campaign participation to sponsor-facing tools and marketing surfaces.
01
Campaign Types
Qame supports different participation contexts through Public, Club and Event campaigns.
I worked on shaping these experiences so each model could serve its own rules and use cases without feeling disconnected from the core product.
02
Two Audiences
Qame needed to explain itself to two different audiences: users looking for rewards and brands looking for engagement.
I worked on landing experiences that framed the product around the value each audience needed to understand first.
03
Sponsor Operations
Beyond reporting, sponsors needed practical tools to run campaigns, monitor activity and understand outcomes.
I contributed to sponsor-facing surfaces that made those workflows easier to manage and easier to read.
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Outcome
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What changed
The work helped turn Qame’s campaign mechanics into clearer user journeys, more structured sponsor tools and a more consistent experience across the product.
01
Clearer Participation
Campaign rules, questions, retries and results were organized into a more guided journey, giving users a clearer sense of what to do and what comes next.
02
Structured Insights
Sponsor reporting brought campaign performance, participant behavior and audience data into clearer groups, making results easier to review and understand.
03
Connected Experience
The work extended across the mobile app, sponsor tools and marketing pages, helping Qame communicate and behave more consistently across different touchpoints.
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Reflection
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